OUR TRAINING PROGRAMS
Transform Your Brand Experience and Marketing Capability Through Focused Learning
At Brand Journey, we help service businesses turn their brand promise into consistent reality - through the behaviours of their people, the design of their customer experience, and the focused capability of their marketing teams.
We're not a traditional consultancy telling you what to do.
We're your learning partner.
We work alongside your teams to build the skills, training programs and frameworks that will give them the confidence to deliver exceptional brand experiences and marketing communications every day.
Whether you're leading a boutique hotel, co-working space, membership club, or lifestyle brand, our workshops and training programs are designed for small-medium sized teams who need practical tools they can implement immediately.
BRAND EXPERIENCE & BUSINESS DRIVING TRAINING PROGRAMS
Brand-In-Action: Customer Experience Design Workshop
Transform your customer journey into a competitive advantage. Walk away with a clear implementation roadmap detailing on-brand designed touch points for the most important customer interactions, that truly reflect your brand promise - from first impression to lasting loyalty.
Your marketing team is busy completing lots of promotional activities - social media posts, updating the website, sending emails etc - however you’re missing an over-arching strategic and integrated plan that aligns with your business revenue, growth and revenues objectives and customer behaviour patterns. A plan that is focused on the medium-term not just the next 4-8 weeks.
The Marketing Planning Workshop
Launch with Impact: Pre-Opening Positioning & Guest Experience Design Workshop (For Hotels & Resorts)
Open your hotel or resort with confidence and clarity from day one. Align your positioning to your guest experience, so your marketing team has the stories to feature in communication messages and your operational team know how to deliver your brand’s unique experience before you welcome your first guest.
The Culture Code: Service Culture & Activation Training Program
Embed a service culture reflective of your brand that your team understands and can deliver with pride and consistency. We develop this comprehensive program for your brand, so service team members know how to interpret you’re brand promise into on-brand service behaviours in their roles every day.
MARKETING SKILLS & CAREER GROWTH TRAINING PROGRAMS
The Strategic Marketer: Core Marketing Strengths Training
Build marketing capability and confidence through mastery of essential business-minded marketing skills. Ensure your marketing team members know how to align their work to business objectives and are focused on more than task execution by learning how to apply the six core marketing strengths in any marketing role.
Director Skills Accelerator Training
An advanced program designed specifically for experienced managers or senior managers in any area of marketing, who want (or need) to up-skill to be ready for a promotion to their first director-level (or similar title) role.
Prepare manager-level team members for their next career leap with confidence. The Director-level skills trained are based on the Marketing Director Preparation Pillars which reflect what senior leaders look for when promoting to director level.
Marketing Skills Evaluation, Goal Setting & Career Clarity Workshop
Transform your marketing team’s focus, energy and productivity through a personalised skills development and career clarity session for your team. Help your talented marketers take ownership of their growth and career direction, whilst building a culture of proactive personal development.
Another training program in mind?
We are happy to develop a customised skills training program for your team if you have something specific in mind. Either online or in person. Please contact us at email info@brandjourneypartner.com and let us know how we can support.