How We Work

At Brand Journey, we believe the best brand experiences aren't created in isolation by consultants — they're designed collaboratively with the people who will bring them to life every day.

Our approach combines strategic thinking, hands-on practitioner experience, and a deep understanding of how people learn and develop capabilities. This ensures the work we do together doesn't just look good on paper — it drives real business performance and becomes embedded in how your teams work.

Strategist. Practitioner. Educator.

These three strengths shape everything we do — from how we design workshops to how we develop your team's capabilities alongside your brand.

What Makes Our Approach Different

Interactive Workshops & Programmes

We don't deliver theoretical training. Our workshops are engaging, hands-on sessions where your teams actively design brand experiences and build marketing plans — led by a practitioner who's done this work in the real world.

Business Growth Focused

Every brand experience and capability we help you develop is aligned to support achieving your business objectives — whether that's reaching new customer segments, achieving rate uplift, or positioning for new markets.

Collaborative, Not Prescriptive

We work WITH your teams to co-create solutions, ensuring buy-in and ownership. Your employees don't just implement recommendations — they understand why it works and how to evolve it over time.

We’re Capability Builders

We develop your team's strategic and execution skills so they can own and evolve your brand ongoing. This approach is grounded in educational expertise combined with deep marketing experience.

Discover Our Workshops & Programmes

The Experience Behind the Approach

Eve Weatherburn brings 20+ years of experience building brands and marketing teams across global hotel groups like IHG and Anantara, retail destinations including The Bicester Shopping Collection as well as supporting independent lifestyle and regional hotel, co-working, restaurant and membership club brands.

Her unique combination of practitioner experience and educational expertise — including a Doctor of Business Administration with dissertation research on "Marketing Skills for the Next Generation of Hospitality Marketing Leaders" — means she knows both how to build brands in fast-moving service environments AND how to help teams develop the capabilities to sustain them.

Learn more about Eve's career experience and the companies she's worked with HERE