Craft Your Hotel's Signature Experience and Develop a Team That’s Confident to Bring It to Life.
For independent hotels, resorts and group brands ready to strengthen their brand positioning, elevate their guest experience, and build marketing capability focused on driving direct bookings.
The Independent Advantage
You have something the big chains don't: the freedom to create a truly distinctive brand experience.
No corporate playbooks to follow. No standardised guest journeys. No one-size-fits-all approach.
You can design every touchpoint to reflect your unique vision and delight the exact guests you want to attract.
But that freedom also means you need to work it out yourselves.
Defining your brand positioning. Designing your guest experience. Training your teams to deliver it consistently. Building marketing capability to drive direct bookings.
The big groups have dedicated brand teams, training platforms, and marketing resources that you don’t have.
That's where we come in.
We give you access to our years of global hotel brands experience through strategic frameworks and capability-building approaches tailored to your reality: smaller teams, tighter budgets, and the need to drive revenue growth.
And because we've worked across hotels, co-working brands, membership clubs, retail destinations, and restaurants, we bring fresh inspiration from other 'place' brands to your workshops — ideas you can adapt and make your own.
How We Work With Independent Hotels, Resorts and Groups
We're not traditional consultants who hand you recommendations to figure out.
We're hands-on — working alongside your teams to build the skills and systems that strengthen your brand delivery and marketing effectiveness immediately.
Because when your brand experience is distinctive and your team thinks strategically, revenue growth follows.
Our Workshops & Programmes for Independent Hotels, Resorts and Groups
BRAND-IN-ACTION: Guest Experience Design Workshop
Strengthen your hotel's performance by transforming your guest journey into a competitive advantage. Cross-functional teams design on-brand guest experiences (including hallmarks) for each segment and key journey stage — with a clear implementation roadmap to support an increase in room rate.
Download full workshop details below.
Build your hotel marketing team's complete 12-month roadmap in one focused session. Aligns marketing to revenue targets, evaluates current actions, develops offers to increase ARR, and creates a quarter-by-quarter campaign calendar focused on driving direct bookings.
Download full workshop details below.
THE MARKETING PLANNING Workshop
LAUNCH WITH IMPACT: Pre-Opening Positioning & Guest Experience Design Workshop
Open your hotel or resort with confidence and clarity from day one. Align your positioning to your guest experience, so your marketing team has the stories to feature in communication messages and your operational team know how to deliver your brand’s unique experience before you welcome your first guest.
Download full workshop details below.
THE STRATEGIC MARKETING INTENSIVE: 6-Month Transformation Programme
Elevate both your marketing effectiveness and brand experience simultaneously. Get senior marketing leadership embedded in your business without the permanent hire. Includes strategic reviews, two intensive workshops, monthly training, fortnightly mentoring, and all implementation frameworks.
Limited to working with 4 properties/small groups at at time.
Download full programme details below.
DOWNLOAD THE GUIDE WITH FULL DETAILS OF ALL WORKSHOPS AND PROGRAMMES BELOW.
Why Hotels Work With Us
Get access to a globally-experienced hotel brand and marketing leader without the full-time hire.
We've worked with individual hotels, small boutique and regional groups, and large global brands — so we know what works for each scenario, what's a fit for your brand needs, and what can be implemented fastest in your environment.
What makes our approach unique for hotels:
Hotel operations expertise, not just brand theory – We understand revenue management, F&B operations, guest services, and pre-opening pressures because we've lived them across 20+ years in hospitality
VP-level strategic guidance at a fraction of the cost – Access the same frameworks and capability-building approaches used in global hotel groups, tailored to your reality: smaller teams and tighter budgets
Cross-industry inspiration – Our experience working with co-working brands, membership clubs, retail destinations, and restaurants means we bring fresh ideas to your workshops that you can adapt and make your own
Speed to implementation – We know what can realistically be executed in a hotel environment with lean teams, so you get practical solutions, not wish lists
Your team takes ownership, not just the GM – Our blend of marketing and education expertise means we know how to get teams to learn what's needed to deliver on the brand promise — it doesn't all sit with you to guide each department separately
We've worked at every scale – From individual properties to regional brands to global chains, we understand the different challenges and opportunities at each level
Exclusively Designed for Independent Hotels, Resorts & Groups
For General Managers or Senior Operations or Marketing Leaders who want:
Strategic marketing leadership and guidance without the commitment of a full-time hire
A differentiated on-brand experience designed for higher-value target guest segments to support revenue uplift
Measurable improvements to marketing actions focused on delivering increased revenue
To build capabilities, advance team performance, and retain talent through team development
Listen to Brand Journey’s founder, Eve Weatherburn, discuss how to effectively translate your brand vision into practical training and communication that empowers your team to deliver authentic, distinctive guest experiences — on the Hotelier Huddle Podcast by Shannon Knapp.
HOTELIER HUDDLE PODCAST
Real hotel stories. Each week on Hotelier Huddle, Shannon Knapp, CHIA, a seasoned hotel consultant, talks with global hospitality leaders to unpack how the best hotel teams succeed. It's advice for new hotelier tribe members and inspiration for those who've become a bit dusty. Whether you're running your own property or building a career, you'll find insights to help you thrive.
Visit SKNAPP CONSULTING to learn how to improve your hotel team’s revenue management and commercial acumen.
Ready to Transform Your Hotel Brand?
Whether you're preparing to open, looking to refresh your positioning and guest experience, or ready to build your team's marketing capability, we'd love to learn about your hotel….or hotels! Please contact us at info@brandjourneypartner.com and let us know how we can support.