Brands That Come to Life in Places Are Distinctive
We Empower Teams and Individuals to Build Great Experience-led Brands
There's something remarkable about experience-led brands. Your customers don't just buy from you — they step into your world. They feel the energy of your hotel lobby, the buzz of your co-working space, the warmth of your restaurant or the calm of your wellness centre.
You're crafting experiences people remember, not products they consume. And for some brands, customer return again and again — as regular members, repeat guests, or loyal locals — they build lasting relationships with your brand.
That's what drew you to this work. The passion to create something people experience, feel, and remember.
With that aspiration comes unique complexity…
Translating your brand vision into consistent reality across your teams requires navigating:
How do we design experiences that truly reflect what makes our brand distinctive?
How do we train teams to deliver on-brand service that feels authentic to who we are?
How do we achieve consistency across locations, departments, and customer touchpoints?
How do we market something experiential in a way that captures what makes us different?
You have a clear vision for what you want to create. You're looking for the right approach to connect that vision with your team's capability to deliver it — and keep your brand moving forward so it never risks feeling generic.
Experience-led Brands We Work With Include...
Hotels & Resorts
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Co-Working Spaces
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Retail Destinations
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Membership Clubs
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Restaurants & Cafes
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Co-Living
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Health & Wellness Centres
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Arts & Leisure Venues
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Learning Centres
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Hotels & Resorts 〰️ Co-Working Spaces 〰️ Retail Destinations 〰️ Membership Clubs 〰️ Restaurants & Cafes 〰️ Co-Living 〰️ Health & Wellness Centres 〰️ Arts & Leisure Venues 〰️ Learning Centres 〰️
That’s Where Brand Journey Comes In
Strategist. Practitioner. Educator.
We bring together three strengths that make our approach unique: strategic brand thinking, hands-on execution experience from leading experience-led brands, and a deep understanding of how people learn.
We believe the only two things truly unique to any business are its brands and its people — developing both goes hand in hand.
Our approach is about designing customer experiences that reflect your brand and are focused on driving business performance. Whether your objectives are reaching new customer segments, growing existing ones, achieving a price uplift or increase spend, or positioning for new geographic markets — we help you align your brand experience to those goals.
And we do this by bringing your teams along the journey. Through hands-on, engaging workshops, your people don't just contribute creative ideas — they develop a stronger business mindset that helps them own and evolve the customer experience over time with confidence.
Your customers' experience with your brand becomes distinctive when you design it intentionally and build the team capabilities to deliver it with confidence.
Who We Work With
For Business Leaders
Operational and Marketing leaders, Founders, and General Managers who want to:
Design or enhance their customer journey with on-brand experiences that differentiate them in the market and support business growth goals
Build marketing capability within their teams to drive revenue
Develop their operational and service delivery teams’ brand understanding and abilities to strengthen and deliver experiences consistently
Through focused workshops and training programmes, we work with your teams to create and promote the brand experiences you envision — and build the capability to deliver them sustainably.
Explore our Brand Experience Design and Business Driving Programmes here ⬇️
For Individual Marketers
Individual marketers working on experience-led brands who want to strengthen their strategic, creative, and leadership skills to drive business impact and advance their careers.
Through Meraki Marketing Learning Studio, we offer online learning resources, training programmes, and mentoring designed specifically for marketers shaping brands that come to life in places.
Learn more about our courses and programmes here ⬇️