what makes us unique

Evolving your brand offer to remain relevant to today's customers, is an ongoing journey. We tap into our breadth of experience to help you identify, design, develop, and implement customised solutions to take your brand experience to the next stage.

Having worked within many different business structures, we are experienced at bringing functions together within the business, to develop a brand.

  • We work with each business to understand their team structures and ways of working, and build the design process around the business
  • We know what it takes to implement a new customer experience especially for a service-based experience brand.  Once the new experience has been tested and is ready to implement, we can support with developing brand standards, operating procedures and training programs to ensure teams know how to deliver each experience consistently
  • We are focused on working as an extension of your team, and support developing capabilities within your business, as we create the brand customer experience.

how we can help

Whether you need to create new brand experiences, localise your brand for a new market, learn more about your target customer, develop your brand communication strategy, or look to train colleagues or business partners about your brand's story and experience, Brand Journey has solutions to help you strengthen your customer's end-to-end experience with your brand.

We can help you with:

Brand Strategy

Combining external and internal reviews, determining where to focus to build brand strength, positioning and the role your brand plays in delivering business performance.

Brand Clarity

Ensuring everyone in your business knows your brand’s purpose and offer, and identify or clarify which customer you’re designing the brand for.

Designing Brand Customer Experiences

Have you determined the experience your customers have with your brand across the end-to-end customer journey? We can guide you on how to define, design and implement your brand experiences.

Brand Communications

Developing the communications strategy for each audience, including key messages to guide the development of brand creative and communications via all channels.

Brand Measurement

Developing a brand dashboard of key metrics to inform your future business decisions and determine brand strength. This can include brand awareness, perception and consideration, customer satisfaction, and brand consistency.

Team Development & Engagement

Solutions to support cross-functional teams’ capabilities in learning how to design, implement and measure the brand experience. Ensure the tools, training and communications are delivered internally to engage all colleagues in taking ownership in delivering their part of the branded customer experience.