Having worked within many different business structures, we are experienced at bringing functions together within the business, to develop a brand.
We can help you with:
Combining external and internal reviews, determining where to focus to build brand strength, positioning and the role your brand plays in delivering business performance.
Ensuring everyone in your business knows your brand’s purpose and offer, and identify or clarify which customer you’re designing the brand for.
Have you determined the experience your customers have with your brand across the end-to-end customer journey? We can guide you on how to define, design and implement your brand experiences.
Developing the communications strategy for each audience, including key messages to guide the development of brand creative and communications via all channels.
Developing a brand dashboard of key metrics to inform your future business decisions and determine brand strength. This can include brand awareness, perception and consideration, customer satisfaction, and brand consistency.
Solutions to support cross-functional teams’ capabilities in learning how to design, implement and measure the brand experience. Ensure the tools, training and communications are delivered internally to engage all colleagues in taking ownership in delivering their part of the branded customer experience.