the team

Eve Weatherburn

Founder and Managing Director

Passionate about building brands and developing people, Eve launched Brand Journey to support companies in learning how to make their brands more engaging through designing their customer experiences most effectively.

With two decades of marketing and brand development experience across service-based industries, Eve blends finding creative solutions with a commercial lense.  She has held brand management and marketing leadership roles for a range of global hospitality and experiential luxury and lifestyle brands including InterContinental Hotels & Resorts, Holiday Inn, Anantara Hotels, Resorts & Spas, and Value Retail China.  Having lived and worked in Singapore, Shanghai, Bangkok, London, Atlanta, Sydney, Vancouver, and now Hong Kong, Eve brings a wealth of global consumer insights and learnings to her approach to brand development.

Just as brands continually evolve, so do the people who create and deliver them.  Eve has a real passion for developing the marketing talent within organisations.  Her approach to building brand experiences intuitively includes developing the capabilities and skills of the marketing team to guide the brand experience design process.  She is currently working to achieve her Doctor of Business Administration (DBA) in learning and development within the marketing discipline.