the team

Eve Weatherburn

Founder and Managing Director

Passionate about building brands and developing people, Eve founded Brand Journey to support companies to learn how best to develop and bring to life, their consumer, corporate and employer brands.

With two decades of marketing and brand development experience across service-based industries, Eve blends creative solutions with a commercial lense.  She has held leadership roles for a range of global hospitality and experiential luxury and lifestyle brands including: InterContinental Hotels & Resorts; Holiday Inn; Anantara Hotels, Resorts & Spas; and Value Retail China.  Having lived and worked in Singapore, Shanghai, Bangkok, London, Atlanta, Sydney, Vancouver, and now Hong Kong, Eve brings a wealth of global consumer insights to her approach to brand development.

Just as brands continually evolve, so do the people who create and deliver them.  Eve’s passion for developing the marketing talent within organisations, sees Brand Journey’s approach to building brand experiences focus on developing the capabilities and skills of the teams we work with.  Eve is currently working to achieve her Doctor of Business Administration (DBA) on the subject of skills and competency development of early-career marketers in the hospitality industry.

Lindsay Stanton-Pimontel

Brand Development & Marketing Manager

Lindsay Stanton-Pimontel has laid a strong foundation of bringing brands to market as an entrepreneurial marketing professional both in The Netherlands and Hong Kong over the past 12 years. She has a range of marketing and communications experience from roles across the co-working, FMCG, media, beauty and venture capitalist industries.

Lindsay has been responsible for the creation, development and implementation of marketing and brand strategies, brand introductions, communication campaigns, strategic repositioning and the development, renewal and maintenance of brand identities. 

Before moving to Hong Kong, Lindsay changed the Amsterdam marketplace by successfully creating the De Föhnbar brand, the first hair blow-dry bar in The Netherlands.  Her brand was awarded #1 ‘Blowout’ in the Netherlands by Vogue, and in 2017, Lindsay was named Retail Rookie by RetailTrends Magazine.